Internet Marketing Trends The upward trend continues with consumers using the Internet more and more as a Real Estate information source. As a result, Real Estate professionals are increasingly using the Internet and Web technologies to capture these consumers. According to the 2002 Profile of Buyers and Sellers produced by the NATIONAL ASSOCIATION OF REALTORS® (NAR). Highlights include: •  41% of homebuyers used the Internet as an information source •  Homebuyers who searched on the Internet were actually more likely to use a real estate agent to complete the home search and close the transaction •  Internet users tended to be younger and purchased more expensive homes, spending 20% to 50% more on their homes and close their deals in half the time •  63% of buyers said the Internet shortened the search time for their new home In addition, according to studies conducted by the CALIFORNIA ASSOCIATION OF REALTORS® and NAR •  Over 60% of REALTORS® have a personal website •  74% of homebuyers choose to work with the first agent they interview •  90% of Internet homebuyers looked for listings •  Visit six Web sites to find an agent and eight sites to look at property listings, on average. When they finally select an agent, they’re motivated and ready to buy With these statistics, Internet marketing becomes even more compelling for Real Estate professionals to expand their business by capturing these Internet consumers. Resera Hints and Reminders Liven up your Featured Properties by adding virtual tours. Customize the links on your site to personalize the content and keep your home buying prospects coming back. Use photo’s on your home page of homes that match your targeted prospects needs. If you sell to First Time Home Buyers get a nice photo of a typical First Time Home Buyer property.

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